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引发一场音频革命
里克·奥尔登(Rick Alden)是一位滑雪爱好者。他也是一个激发灵感的人，一个发现问题并利用自己创新的火花来解决问题的人。其中一个火花来自于里克在犹他州帕克城滑雪时。当他被耳机里传出的音乐和带他去下一次滑雪探险的缆车带着向上走的时候，他接到了一个电话。问题是他无法轻松地从耳机切换到通话。那是在21世纪初，当时还没有这种技术。
当他悬在积雪覆盖的山坡上时，里克认为，一定有更好的方法可以让像他这样喜欢运动的人无缝地听他们喜欢的音乐，并在必要时切换到通话。事实证明有更好的办法，2003年，里克创立了生活方式音频品牌，分销商)．
近20年后，经过不断发展，Skullcandy已成为音频领域的全球领导者。凭借其沉浸式耳机和耳塞技术，该公司仍然忠于其使命，为所有人释放音乐的内在力量。
挑战
需要一个平台去接触并跟上用户
Skullcandy的主要用户群体处于前沿。他们是年轻而富有冒险精神的音频消费者，他们喜欢音乐，享受新的体验，并发现接下来会发生什么。为了迎合这些用户，Skullcandy需要一个电子商务平台来帮助他们。
要让Skullcandy认真考虑任何平台，它必须提供4个要素:通用性、适应性、经济性和卓越的用户体验。它之前的平台Salesforce Commerce Cloud并不达标。
Salesforce Commerce Cloud的管理和维护成本很高。它缺乏灵活性，我们的团队不得不使用外部开发资源，这导致了更高的成本。”“我们知道，要把我们的电子商务提升到一个新的水平，我们必须从各个角度探索各种平台选择。”
BigCommerce和Shopify是主要考虑的平台。这种简化，再加上更好的定价和多功能性，使得Skullcandy能够控制自己的命运，这让公司选择了BigCommerce。
“我们想承担网站的管理和开发工作，”霍普金斯说。“当我们使用Salesforce Commerce Cloud时，我们严重依赖第三方承包商，我们对这个平台没有太多内部了解。”
Skullcandy希望与对双向关系感兴趣的电子商务供应商合作。霍普金斯表示:“BigCommerce正在大力支持我们，我们现在也在大力支持BigCommerce。这是一种非常富有成效的关系。BigCommerce从一开始就有兴趣成为我们的合作伙伴。”
Skullcandy还专注于减少电子商务平台的开销和资源，以管理全球电子商务网站的日常需求。“关于BigCommerce最具吸引力的事情之一是学习我们的非技术团队可以使用简单的预设选择配置我们的全球商店的结账，税收，运输和支付类型。我们不仅能够避免四到五个月的定制集成和开发成本，但我们可以重点关注确保最佳消费体验，“Skullcandy的数字经验和运营总监Jenny Buchar说。
Salesforce Commerce Cloud的管理和维护成本很高。它缺乏灵活性，我们的团队不得不使用外部开发资源，这导致了更高的成本。”Mark Hopkins, Skullcandy首席信息官
“BigCommerce最吸引人的一点是，我们的非技术团队可以通过简单的预置选择来配置我们的全球商店的结账、税收、运输和支付类型。”Jenny Buchar, Skullcandy数字体验和运营总监
解决方案
可伸缩性。适应性。的灵活性。
“当审查平台时，我们考虑到更好的可扩展性。但是，我不认为我们中的任何人都可以预测我们所看到的那种电子商务成长，“霍普金斯说。“现在我们已经看到了BigCommerce的可扩展性如何在其处理成交量和速度提高的能力方面表现，我们更加确信它是我们建立的最佳解决方案。”
BigCommerce的开放api让Skullcandy更容易在现有的技术架构中导航。该平台可以整合Skullcandy所需要的任何内容，以确保其高交易量的处理和系统满足需求。
霍普金斯表示:“api允许Skullcandy连接其产品信息系统，保持库存同步，与信用卡公司交互，计算税收，并将所有信息转换到ERP系统中。”
在创建网站的过程中，Skullcandy团队想知道，作为一家在多个国家和不同货币运营不同网站的全球性公司，它是否能够继续发展下去。拥有设计开发机构ZaneRay组和Bigcommerce在它一侧，答案是一个响应的响应！共有七种国际网站的三种语言和四种货币在短短六个月内推出。
“尽管我们有雄心勃勃的发行计划，但我们的迁移工作非常顺利。我们的电子商务收入流和履行过程是不间断的，网站看起来很漂亮，”霍普金斯说。
突出显示的应用程序:
技术特点：
- 企业资源计划(ERP)
- SAP的设计
- 订单管理系统(OMS)
- 定制的
- 产品信息管理(PIM)
- 贾斯珀PIM.
- 企业服务总线（ESB）
- Mulesoft.
- 客户关系管理(CRM)
- 未来2021年
使用应用程序和集成来跟上业务的步伐
通过BigCommerce的应用和集成网络，SkullCandy更能够满足每日和季度挑战，并获得与BigCommerce合作的最新应用和集成。
“我们受益于BigCommerce为所有客户提供的大量现成的第三方集成。我们有两个更大的服务合作伙伴新利体育是正规的吗Yotpo产品评论和Klavyio电子邮件营销。这些服务的集成非常顺利、快速地启动和运行。”
“插件使我们能够快速调整。每次我们想要做出改变或采用一些新功能时，这并不是一场盛大的竞技表演。适应并跟上业务的步伐非常简单，”霍普金斯说。
“这些api允许Skullcandy连接其产品信息系统，保持库存同步，与信用卡公司交互，计算税收，并将所有信息转换到ERP系统中。”Mark Hopkins, Skullcandy首席信息官
“插件使我们能够快速调整。每次我们想要做出改变或采用一些新功能时，这并不是一场盛大的竞技表演。适应并跟上业务的步伐非常简单。”Mark Hopkins, Skullcandy首席信息官
“我们真的把赌注压在了社交商务上，利用内置的BigCommerce集成服务于跨社交渠道的产品目录，订单从社交渠道开始，然后无缝地进入BigCommerce的控制面板，实现流线化。” Mark Hopkins, Skullcandy首席信息官
结果
这就是成功的样子
Skullcandy已经找到了顾客喜欢的节奏，这也反映在了该品牌的在线表现中。18新利体育客户端在2021年1月至3月和2020年1月至3月的同比比较中，Skullcandy的网站流量增长了104%，营收增长了146%，转化率提高了50%。
社交媒体在Skullcandy的整体数字成功中扮演着重要角色。使用Facebook商店整合功能，Skullcandy的用户可以在Facebook和Instagram上无缝购物。18新利体育客户端
Skullcandy全球品牌总监凯瑟琳•史密斯(Kathryn Smith)表示:“每当有运动员、音乐家或有影响力的人帮助我们推出新产品时，我们都会将每一款产品与Instagram联系起来。”“我们确保整个生态系统的内容链接到Instagram购物。从消费者的角度来看，这是很棒的。我们就是喜欢通过Instagram提供购物服务。”
“我们真的在社会商业中押注，利用内置的BigCommerce集成，以在社交渠道跨社交渠道的服务于社交渠道的服务，并且无缝地进入BigCommerce的控制面板，以便精简实现，”Hopkins表示。
由于SkullCandy建于BigCommerce，这是一个开放的SaaS平台，其团队不再需要担心网站托管，现在可以专注于其在线业务的商品和增长方面。此外，它在极其敏捷的环境中运营，可以快速改变以满足业务需求 - 以及最重要的是，该公司正在为开发和整体平台成本节省大量资金。
“我们确保整个生态系统的内容链接到Instagram购物。从消费者的角度来看，这是很棒的。我们就是喜欢通过Instagram提供购物服务。”凯瑟琳·史密斯，Skullcandy全球品牌总监
展望未来
没有绑定和不可阻挡的
2019年，它是12种情绪。2020年，它是Mood Boost。现在，在2021年，Skullcandy通过其最新的活动，鼓励客户打破真实和想象的界18新利体育客户端限，声音没有界限．
这些活动与Skullcandy的“内容到商业”战略相结合，并在社交媒体和网站上提供丰富的新鲜内容。
“当我们开始这些活动时，我们知道我们将改变事情，随着时间的推移，我们加快了步伐。所以，在后代，我们选择了BigCommerce，因为它是一个很容易随着新鲜内容更新的平台，“Hopkins表示。
今后，Skullcandy将继续选择能够降低网站总拥有成本的系统和服务。根据Buchar的说法，Skullcandy并不是不可能从战略上整合最好的服务，从而在未来创造出一个无头商业解决方案。
霍普金斯说:“这是一个不断变化的世界，我们真的需要确保我们不能坐以待发，随波逐流。”“我们在思考接下来会发生什么，我们需要意识到什么，我们需要把精力集中在哪里。这就是我们迈向未来的方式，采取措施打破自己的界限，推动令人惊叹的电子商务体验。”
发表:2021年6月
“当我们开始这些活动时，我们知道我们将改变事情，随着时间的推移，我们加快了步伐。所以，事后看来，我们选择BigCommerce是件好事，因为它是一个易于更新内容的平台。”Mark Hopkins, Skullcandy首席信息官
