Request Demo<\/a><\/p>"}" context-nav-links="[{"id":"522","navId":"18","parentId":"0","order":"0","name":"Enterprise","url":"\/","listClass":"tab","blank":"0","enabled":"1","elementId":null,"elementType":null,"locale":"en_us","dateCreated":"2019-01-30 23:10:19","dateUpdated":"2019-02-17 03:23:46","uid":"80448831-8590-40f5-9f5f-4966ecffd87e","elementUrl":null,"active":false,"hasActiveChild":false,"level":1,"hasChildren":false},{"id":"523","navId":"18","parentId":"0","order":"1","name":"Essentials","url":"\/essentials\/","listClass":"tab","blank":"0","enabled":"1","elementId":null,"elementType":null,"locale":"en_us","dateCreated":"2019-01-30 23:10:28","dateUpdated":"2019-01-30 23:20:34","uid":"380b5fde-4b7f-46d1-9edf-8228e7f06af5","elementUrl":null,"active":false,"hasActiveChild":false,"level":1,"hasChildren":false},{"id":"524","navId":"18","parentId":"0","order":"2","name":"Call Sales: 1-888-248-9325","url":"1-888-248-9325","listClass":"phoneNumber","blank":"0","enabled":"1","elementId":null,"elementType":null,"locale":"en_us","dateCreated":"2019-01-30 23:12:15","dateUpdated":"2021-02-05 17:22:54","uid":"7ee848cd-3f06-4442-8c93-3e644e164b7d","elementUrl":null,"active":false,"hasActiveChild":false,"level":1,"hasChildren":false},{"id":"525","navId":"18","parentId":"0","order":"3","name":"Help Center","url":"https:\/\/support.bigcommerce.com\/","listClass":null,"blank":"0","enabled":"1","elementId":null,"elementType":null,"locale":"en_us","dateCreated":"2019-01-30 23:19:42","dateUpdated":"2019-02-17 03:18:09","uid":"415a43a4-69d0-47e9-949d-c13bcd00021d","elementUrl":null,"active":false,"hasActiveChild":false,"level":1,"hasChildren":false},{"id":"526","navId":"18","parentId":"0","order":"4","name":"Log In","url":"https:\/\/login.bigcommerce.com\/login","listClass":"login","blank":"0","enabled":"1","elementId":null,"elementType":null,"locale":"en_us","dateCreated":"2019-01-30 23:20:17","dateUpdated":"2019-06-06 20:16:37","uid":"b149fea4-d8f1-4a27-b301-fa3030048b6a","elementUrl":null,"active":false,"hasActiveChild":false,"level":1,"hasChildren":false}]" login-link-body="Log In" logo-marks="{"logoMark":{"url":"https:\/\/www-cdn.bigcommerce.com\/assets\/logos\/BigCommerce-logomark-whitebg.svg?mtime=20190131191625","title":"BigCommerce Logomark Whitebg"},"hoverLogoMark":{"url":"https:\/\/www-cdn.bigcommerce.com\/assets\/logos\/BigCommerce-logomark-darkbg.svg?mtime=20190131191626","title":"BigCommerce Logomark Darkbg"}}" logos="{"logo":{"url":"https:\/\/www-cdn.bigcommerce.com\/assets\/logos\/bc-logo-dark.svg?mtime=20160329000432","title":"bc-logo-dark"},"hoverLogo":{"url":"https:\/\/www-cdn.bigcommerce.com\/assets\/logos\/bc-logo-bright.svg?mtime=20160412130946","title":"bc-logo-bright"}}" nav-items="[{"blank":"0","cta":"","hasChildren":true,"inMoreMenu":false,"isActive":"false","listClass":null,"name":"Solutions","url":"#","children":[{"blank":"0","cta":"","hasChildren":true,"isActive":"false","listClass":null,"name":"By Use Case","url":"","children":[{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":"","name":"Headless Commerce","url":"\/\/www.gentarisoft.com\/solutions\/headless-commerce\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"B2B","url":"\/solutions\/b2b-ecommerce-platform\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Wholesale","url":"\/solutions\/wholesale-ecommerce-platform\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Multi-Channel","url":"\/solutions\/multi-channel\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Offline to Online","url":"\/\/www.gentarisoft.com\/solutions\/offline-to-online\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"International","url":"\/solutions\/international\/"}]},{"blank":"0","cta":"","hasChildren":true,"isActive":"false","listClass":null,"name":"By Industry","url":"#","children":[{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Apparel \u0026 Fashion","url":"\/solutions\/fashion\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Health \u0026 Beauty","url":"\/solutions\/health-beauty\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Food \u0026 Beverage","url":"\/solutions\/food-beverage\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Manufacturing","url":"\/solutions\/manufacturing\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Automotive","url":"\/solutions\/automotive\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"CBD","url":"\/solutions\/cbd\/"}]}]},{"blank":"0","cta":"","hasChildren":true,"inMoreMenu":false,"isActive":"false","listClass":null,"name":"Product","url":"#","children":[{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Features","url":"\/product\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Services","url":"\/services\/"}]},{"blank":"0","cta":"","hasChildren":true,"inMoreMenu":false,"isActive":"false","listClass":null,"name":"Customers","url":"#","children":[{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Case Studies","url":"\/case-study\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Customer Examples","url":"\/showcase\/"}]},{"blank":"0","cta":"","hasChildren":true,"inMoreMenu":false,"isActive":"false","listClass":null,"name":"Partners","url":"#","children":[{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Overview","url":"\/partners\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Become a Partner","url":"\/partners\/become-a-partner\/"},{"blank":"1","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Find an Agency Partner","url":"https:\/\/partners.bigcommerce.com\/directory\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Find a Technology Partner","url":"\/apps\/"}]},{"blank":"0","cta":"","hasChildren":true,"inMoreMenu":false,"isActive":"false","listClass":null,"name":"Resources","url":"#","children":[{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Overview","url":"\/resources\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Articles","url":"\/\/www.gentarisoft.com\/articles\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Guides","url":"\/resources\/guides\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Webinars","url":"\/resources\/webinars\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Podcast","url":"\/\/www.gentarisoft.com\/make-it-big-podcast\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"University","url":"\/\/www.gentarisoft.com\/resources\/university\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Events","url":"\/events\/"},{"blank":"0","cta":"","hasChildren":false,"isActive":"false","listClass":null,"name":"Blog","url":"\/blog\/"}]}]" site-navigation-flags="{"contextNavVisible":true,"footerLogoVisible":true,"footerNavigationVisible":true,"footerPrivacyLinkVisible":false,"footerSocialVisible":true,"footerVisible":true,"headerCtaVisible":true,"headerLogoClickable":true,"headerLogoVisible":true,"headerNavigationVisible":true,"headerVisible":true,"useHeadroom":true}">
欢迎来到体育科技的广阔世界
自2001年以来,GameDay(原名SportsTG)该公司一直在为草根和精英体育组织提供集成技术，以帮助他们简化和管理他们的体育运营。
通过提供竞赛、会员和活动管理以及网站开发和电子商务销售解决方案，GameDay正在彻底改变体育管理的世界。
从澳大利亚和新西兰到英国/欧洲和大洋洲/亚太地区，至少三分之二的草根运动，包括篮球、足球、曲棍球、垒球、棒球、橄榄球和板球，都由GameDay提供的技术进行管理。
但是，它并不仅限于基层。绝对不是。GameDay还为国家橄榄球联盟(NRL)的顶级俱乐部和澳大利亚足球联盟(AFL)的所有职业俱乐部提供体育技术解决方案。没错，所有18个AFL俱乐部。更重要的是，BigCommerce是驱动每一个AFL俱乐部电商网站的引擎。
挑战
呼吁暂停使用旧技术
有些东西会随着年龄的增长而变得更好，但技术并不是其中之一，GameDay发现了这一点。随着越来越多的AFL俱乐部成为客户，GameDay意识到升级的需要。
“一开始，GameDay的投资重点是在其他地方，这意味着本土电子商务系统正在老化，变得不可靠。随着时间的推移，AFL俱乐部的需求变得越来越复杂，我们知道需要一个更现代的解决方案，”Anthony Richardson, GameDay数字总监说。
为了与AFL建立更牢固的关系，GameDay在其内部平台上宣布暂停，并希望在游戏中加入更新、新鲜的玩家。开始寻找一个平台，为客户提供更多创新技术，同时将GameDay定位为一个值得信赖的电子商务和数字营销服务提供商。
“随着时间的推移，AFL俱乐部的需求变得更加复杂，我们知道需要一个更现代的解决方案。”Anthony Richardson, GameDay Digital总监
解决方案
大商业进入游戏
在电子商务领域工作，GameDay知道在一个新平台上寻找什么。该公司考虑了BigCommerce、Shopify、Magento以及可能重建其内部解决方案。
“我们真的很喜欢BigCommerce提供的服务。和我们一样，它是一家基于SaaS的公司，价值观非常相似。在国际市场上的增长和影响力非常吸引人，快速扩展的能力对我们来说非常有吸引力，”GameDay的销售和营销总监Cameron O'Riordan说。
客户和合18新利体育客户端作伙伴Ga新利体育是正规的吗meDay之所以能够吸引客户，是因为BigCommerce的实力和性能是选择该平台的额外原因。
“我们能够向AFL俱乐部展示使用我们的服务的价值，以及通过增强BigCommerce的功能建立销售的机会。他们喜欢我们所说的，现在我们管理所有18个AFL俱乐部的体育技术，包括他们在BigCommerce的帮助下的电子商务需求，”奥里奥登说。
“我们真的很喜欢BigCommerce提供的服务。和我们一样，它也是一家基于saas的公司，有着非常相似的价值观。”Cameron O 'Riordan, GameDay的销售和市场总监
大约有1万名用户在猛虎组织袭击后立即登陆了该网站
赢得2020年AFL联赛冠军。如果俱乐部仍然在我们之前的比赛中
这个地方的土生土长的平台可能会倒塌。但是在大商业上,，
网站还在运行，甚至到了能够处理
一小时卖了50万美元!” Anthony Richardson, GameDay Digital总监
结果
提高分数
如今，GameDay是BigCommerce的精英合作伙伴，为包括AFL在内的客户创建了在线商店和令人印象深刻的成果。18新利体育客户端
作为一个联赛，每个俱乐部都在经历:
- 改善销售增长
- 通过SEO和SEM增加品牌曝光度
- 成功的电子邮件营销，平台可以处理大量需求
- 即买即付和放弃购物车集成带来额外收入
此外，许多俱乐部正在成功地使用销售点（POS）和库存管理系统，以方便结帐和履行。
理查森说：“俱乐部正充分利用BigCommerce的API提高的表现。这包括使用不同风格的优惠券、折扣以及大量上传优惠券和优惠券的卓越促销能力。”。“我们正在谈论数以万计的优惠券被创建。如果没有API，这是不可能的。”
最后，但并非最不重要的是AFL团队能够在BigCommerce上启动的速度。例如，阿德莱德和阿德莱德港的俱乐部都在不到三周的时间里就在BigCommerce上上线了。
冠军表演
自1885年成立以来里奇蒙德足球俱乐部被称为“猛虎队”的他已经赢得了13次英超冠军。最近的胜利包括2017年以及2019年和2020年的连续胜利。
可以想象，里士满足球俱乐部获胜后，网站流量显著增加。2017年的总销售额为260万美元，2019年和2020年的总销售额分别为343万美元和475万美元。
老虎队赢得2020年AFL超级联赛冠军后，立刻有大约1万名用户同时登录该网站。如果俱乐部仍然在我们之前的本土平台上，网站就会倒塌。”理查森说。“然而，在BigCommerce上，该网站仍在蓬勃发展，甚至能够在一个小时内处理50万美元的销售!”
获得集成协助
应用程序和集成也被证明是俱乐部的黄金。与Ticketmaster的集成实现了俱乐部会员资格的实时验证，并为会员提供折扣，这是他们以前无法做到的。此外，还有一个独特的定制功能，使球迷可以在购买前将自己的名字添加到球衣上，实时查看球衣的外观。
一些俱乐部表现最好的应用程序和整合:
- 容易增销带来了价值19.3万美元的收入，其中几乎所有收入都来自俱乐部在联赛中获胜的那一周。
- Facebook的商店允许俱乐部直接在Facebook平台上销售商品，并在球队网站上付款。
- BigCommerce被抛弃的购物车储蓄器使该俱乐部在2019年3月20日至2020年11月24日期间的销售额增加了35.4万美元以上。
“俱乐部正充分利用BigCommerce的API提高的绩效。这包括使用不同风格的优惠券、折扣以及大量上传优惠券和优惠券的卓越促销能力。”Anthony Richardson, GameDay Digital总监
展望未来
规划未来
GameDay的未来依然光明。2021年将是利用AFL的成功从其他体育活动中获得新客户的一年，包括社区和青年体育项目。
奥里奥丹说：“通过合作新利体育是正规的吗，我们将开设一家零售店，销售各种产品，而不仅仅是体育产品。目的是让销售收入的一部分流向我们的基层体育组织。”。“因此，我认为，利用电子商务和BigCommerce，不仅在精英领域，而且在草根阶层提供解决方案，是我们下一个重点。”
